Team Sky to end as broadcaster draws a decade’s association with cycling to a close

Sky draws a decade’s association with cycling to a close

Broadcaster Sky has announced that 2019 will be the final year in which it associates itself with cycling after deciding to seek a new owner and backer for Team Sky as it prioritises its fight against ocean plastic.

Since first becoming involved with the sport in 2008, in association with British Cycling, Sky claims to have inspired nearly 2 million people to regularly get on their bikes as well as achieving medal success during three Olympic Games.

Sky itself is in the throes of change after Comcast agreed terms to a mammoth £30bn takeover of the satellite broadcaster.

Jeremy Darroch, Sky’s group chief executive, said: “We came into cycling with the aim of using elite success to inspire greater participation at all levels. After more than a decade of involvement, I couldn’t be prouder of what we’ve achieved with Team Sky and our long-standing partners at British Cycling. But the end of 2019 is the right time for us to move on as we open a new chapter in Sky’s story and turn our focus to different initiatives including our Sky Ocean Rescue campaign.”

If a sponsor can be found a rebranded Team Sky could re-emerge in some form for the 2020 season.

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