The Drum Search Awards launch for 2019: six campaigns you should revisit
The Drum Search Awards is back for 2019, looking for the best in search and to shine a light and recognise the best work being produced by the industry.
Confirmed judges include industry experts from Volkswagen, Havas Media Group, Jellyfish, Manning Gottlieb OMD, Microsoft, Mindshare and Missguided.
For 2019 entries, the global head of search & social - Volkswagen at PHD Global, Emily van Lierop, will be on the look-out for those who said ‘what if’ and executed it. “I want to see those who incorporated data and insights into every step of their activity from set-up to measurement, those enhancing our capabilities with new tech and tools, and those who are successfully integrating PPC and SEO,” she said.
Chief executive officer at Jellyfish, Rob Pierre believes that it's important that the industry continues to be innovative to solve client challenges in surprising ways.
“Once we've done that, the work should be celebrated, and awards are a great way of doing that,” he explained. “Entering The Drum Search Awards would be a great way of celebrating creativity within your organisation.”
These awards are open to enter. To give you a clue as to what makes a winner, check out the six winning campaigns from our 2018 awards below.
Campaign: How Rocket Mill ignited e-commerce sales for BOC
Agency: RocketMill
Client: BOC
Award: PPC - Best B2B Campaign
BOC partnered with RocketMill in November 2016, with the aim to help with their paid media strategy, specifically, attracting people to their online shop. RocketMill reviewed and overhauled the brand’s paid strategy and, as a result, increased revenue and transactions significantly year-on-year – all while reducing spend by almost half.
Campaign: Owning Vegetarian Christmas for Quorn
Agency: Reprise
Client: Quorn
Award: SEO - Best Use of Social Media
Reprise's Christmas 2017 Quorn campaign identified a content gap around vegetarian Christmas, which was then addressed by relevant influencers, dominating Google rankings and reaching an audience of over 558,000.
Campaign: The True depths of the UK's pothole problem
Agency: Confused.com
Award: SEO - Best Financial Services Campaign
‘The true depth of the UK’s pothole problem’ was a data-driven campaign brought to life through creativity, strategic outreach and media relations.
The campaign was designed to resonate with Confused.com’s core audience – drivers. It was also timed to coincide with an increased seasonal interest – both in search and other media – in potholes.
Campaign: Furniture shop PPC campaign
Agency: Shelter
Award: PPC - Best Charity/Not for Profit Campaign
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. One of the ways they raise money for this work is through its network of charity shops. This campaign aimed to use paid search to increase the furniture donations to these shops.
Campaign: Taking Black Friday and Christmas of the high street
Agency: Hearts and Science
Client: Notonthehighstreet.com
Award: PPC - Best B2C Campaign
Hearts and Science helped make Q4 2017 NotOnTheHighStreet.com’s most profitable quarter ever in PPC.
Campaign: Art of Luxury Watchmaking
Agency: Yard
Client: Rox
Award: SEO - Best Use of Content
Yard wanted to create a piece of content for ROX that suitably celebrated the skill, dedication and craftsmanship of luxury watchmakers. As ROX is known as a luxury brand, it was important to Yard that the content created would match their ethos and ambitions.
The Drum Search Awards is the award scheme that is looking for the best in search and to shine a light and recognise the best work being produced by the European industry.
These awards are open to enter, make sure you submit your entries by 10 January.