HP is encouraging Aussies and Kiwis to celebrate moments and memories with their loved ones this Christmas.
The spot, created by Clemenger BBDO is titled 'Say it with a Sprocket this Christmas' and has the soundtrack of Flight Facilities track, All Your Love (covered by Melbourne musician Owl Eyes). The ad begins with a room filled with Christmas trees and Sprockets like baubles. The Sprockets start printing out photos of couples kissing.
The campaign will run across TV, radio, outdoor, digital and social media until Christmas.
HP head of marketing South Pacific, Dan Henry, said: “Sprocket is a product that enables people to make moments spent with loved ones even more special and memorable.
"This was our opportunity to not only inspire people to use their printed photos to enrich holiday experiences, but to celebrate the diverse cultures we enjoy in Australia and New Zealand.”
Clemenger BBDO Sydney creative director, Darren Wright, added: “The Sprocket is a fantastic product, we loved the way it allows you to celebrate all the fun moments and memories you have with your friends and family. We wanted to take that feeling and bring it to life in a beautiful Christmas feel-good way.”