Bloody Good Period (BGP), a charity dedicated to ending ‘period poverty’ by supplying menstrual protection products to those who can least afford them, has fired up its festive campaigning by wishing everyone a Merry Bloody Christmas.
Devised by Wunderman UK the promotion will see decorative tampons distributed to clients, press and influencers who will then be invited to share their unconventional decorations on social media. For every decoration tagged @WundermanUK the agency will donate a box of period products to BGP.
As well as raising awareness of the issue people will be encouraged.
Pip Hulbert, chief executive at Wunderman, commented: “Courage. That’s what this year’s Christmas brief is all about. We’re taking tradition and flipping it on its head by creating a campaign that will stand out but most importantly make a difference to people’s lives. People may be surprised but it’s what is needed to break the taboo and take action.
“By putting this issue in the spotlight, we hope to open up an honest dialogue that will make a difference. The more mentions we get, the more donations we will make.”
Brands are increasingly targeting period taboos head-on with Bodyform spearheading its own educational drive to root out period-shaming.