The Conscious Advertising Network's (CAN) co-founder Jake Dubbins is to talk today (December 10) about the impact of fake news, hate speech and ad fraud as part of the UN's Global Compact for Safe, Orderly and Regular Migration Conference.
CAN is a cross-industry group that believes that ethics must catch up with the technology of modern advertising.
The UN International Conference rests on the Universal Declaration of Human Rights, which celebrates its 70th anniversary today. Although the world has witnessed an exponential development of international rights since the declaration was adopted, we still face grand challenges in the face of human rights.
Technological advancement and promotion of rights to access that information and data is a big factor, and is an issue that the CAN will address at the conference being held in Morocco.
Working under the premise that brands do not live in a vacuum, the group recognises how money spent on advertising has a profound impact on society.
Launching officially in January 2019, CAN has already made a lot of movement to encourage the advertising industry to adopt a leadership position in a number of key issues.
CAN believe that the advertising industry is perfectly placed to consciously change both their operations and the content they produce. The group hopes to encourage the industry to embed CAN’s criteria in company internal policies, creative guidelines and agency briefs.
With a number of big bodies on board, including its official sponsor Incorporated Society of British Advertisers, CAN has worked with a number of top industry experts to produce six manifestos that cover: children's wellbeing, hate speech, diversity in content, fake news, ad fraud and consent.