Google and Landmrk join forces with mixed reality campaign for Ariana Grande

Google and Landmrk join forces to roll out mixed reality campaign for Ariana Grande

Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: ‘Dangerous Women Diaries.

As part of the series, fans of Grande will need to travel to OOH billboards in order to unlock the digital content which includes Grande themed wallpapers.

Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals activation with Ariana Grande clearly shows the opportunity to augment Out Of Home with mixed reality experiences. Landmrk are very excited to be powering this unique interaction with fans across North America.”

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