Working the night shift can be lonely enough, but on Christmas Eve, when everybody is with family, those who work past regular business hours can feel left out. So, UberEats and Coca-Cola have teamed to deliver home-cooked meals for free to those who have to work on 24 December.
Created by Parisian agency Romance for the Coca-Cola European Partners and UberEats application partnership, the operation, ‘When Christmas Feels Like Home,’ speaks to everyone who has to work Christmas Eve and won’t get the chance to sit in on family dinner. Because of this partnership, doctors, midwives, security guards, hotel staff, and firefighters can get Christmas dinner, prepared by their loved ones, delivered free, directly to their place of work, by UberEats.
This unique operation launches today (7 December) with a film directed by Julien Guetta featuring a night watchman, preparing for an evening at work on Christmas Eve. As he says goodnight to the last worker out the door, he heads through his rounds in the building, biding his time by playing with the Christmas-themed items on people’s desks and in the lobby. As he amuses himself by putting fake snow on the lobby Christmas tree, a delivery man from UberEats arrives at the door. He takes the delivery, takes out a Coke and a tacky Christmas sweater. He puts it on and gets ready to eat, then he gets a text. It’s a picture of his family in matching sweaters telling him to enjoy his meal, which he does with a smile. The tag says: “There are dinners you can’t miss,” then explains how UberEats will deliver meals to those working that evening.
The spot will run on social networks, along with an in-app promotion and assorted digital content.
“This exceptional service ‘When Christmas Feel Likes Home,’ bears all of the brand’s values when it comes to gathering people together, particularly for celebrations. It allows us to activate a new channel of strategic product distribution, notably for young adults and urban families. This campaign is part of a long-term partnership with UberEats, both marketing and commercial. The objective of this alliance is to improve visibility, online distribution, and the consumer attention rate for all of our products on the platform throughout the year,” said Grégoire Sénéchal, digital e-commerce and innovation senior manager, Coca-Cola European Partners France.
Added Mathieu Maure, head of marketing, UberEats France: “We’re thrilled to be able to propose this type of unique experience in partnership with Coca-Cola, thanks to their technology. Through this exclusive operation, we wanted to honor the French people who have to work Christmas Eve so they can celebrate those magical moments in their own way.”