The Biz Dev 100: Richard Lee, sales manager, TVC
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Richard Lee, one of those at the top of their field who work in the UK biz dev sector.
Richard Lee, sales director of TVC
What have been your highlights of this year?
A major highlight for me was going to the Geneva Motor Show, we won a piece of work for Bentley and I went along with the team to attend some new business meetings. The new business team don’t often get to see the fruits of their labour, so it was exciting to see the project unfold, and the new business meetings were successful as well.
What has been your most memorable win - and why?
Earlier this year TVC won a social and content brief for Hertz UK. The account has grown to become a key TVC client; and it constituted one of TVC’s recent digital wins, showing that the agency has taken a step forward with its digital offering and our new business strategy targeting these types of accounts has proven effective.
How would you describe your approach to business development?
My approach is to stick to the plan: if I’m running a campaign around a piece of content or targeting a specific sector based on a recent case study, both with work as long as you commit to completing the task before moving on to your next idea.
What is the best piece of advice you've ever been given?
A meeting is pointless unless you follow up.
What would be your number one tip to anyone starting in business development?
Make friends with everyone in your agency, as you’ll need everyone at some point.
What is your new business soundtrack?
Jackson 5 - ABC
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.