Indian music app JioMusic has joined forces with streaming service Saavn to roll out an integrated platform titled JioSaavn.
The new app will feature several products and music experiences, including an interactive lyrics feature, localized vernacular display, custom integrations with concerts and live events, as well as exclusive video content to roll out over the next few months. As part of the merger, Jio users will also get a 90-day free trial of JioSaavn Pro.
The platform will continue to have original programming, an artist development platform and podcasts. The co-founders of Saavn, Rishi Malhotra, Paramdeep Singh and Vinodh Bhat will continue in their leadership roles with the aim to drive growth.
Akash Ambani, director, Reliance Jio, said: “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders.
"Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.”
Rishi Malhotra, co-founder and chief executive officer, JioSaavn, stated: “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn.
"Today, we have one of the most personalized and capable media platforms in the world, an unmatched content catalog, regionalized editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide.”
Paramdeep Singh, co-founder and executive vice-chairman, JioSaavn added:“The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large.
"Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together."