BBC Studios makes senior marketing appointments to 'maximise the value' of its IP

BBC Studios makes senior marketing hires to 'maximise the value' of its IP

BBC Studios has swollen its ranks with a slew of senior appointments in its marketing team.

Chris Aylott has joined as head of marketing for its productions business. The global content company and commercial subsidiary of the BBC will draw from Aylott's experience at Sky where he was a senior marketing and comms figure. He helped lead the channel's Game of Thrones marketing drive before moving to Channel 5.

Meanwhile, Sarah Brandist has been appointed as head of marketing for independent productions and Reece Littlejohn will now serve as director of customer marketing.

New head of marketing for independent productions, Brandist, will leverage the studios' independent production partners and help develop a strategy for the global brand and content. Finally, third hire Littlejohn will lean on his experience at Sky, Discovery and Bauer to put "customer central to the content company’s plans and activity".

Sarah Monteith, BBC Studios’ director for global brand and content marketing, said: “Given the fierce global competition, it’s more important than ever that we become a more consumer-focused, fan-led company, to ensure we build landmark programmes and brands that maximise the value of the IP we deliver to the BBC.”

Aylott added: “I’m thrilled to be joining BBC Studios at such an exciting time. With iconic brands and an enviable slate of programming, BBC Studios is recognised for its world-class creative credentials, and I’m looking forward to working with such an inspiring and talented team to realise our future ambitions and support the next evolution of our business.”

BBC Studios was formed in April 2018 by the merger of BBC Worldwide and BBC Studios. It has offices in 22 markets globally, including seven production bases in the UK, and develops around 2,500 hours of content a year.

The hires come two months after BBC director of marketing and audiences, Philip Almond, left the business to launch his own consultancy.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.