The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Sports Marketing Marketing

International Hockey Federation signs Dream11 as global partner for fantasy games

Author

By Taruka Srivastav, Reporter

December 1, 2018 | 2 min read

International Hockey Federation (FIH) has named Indian sports game brand, Dream11 as its global partner in a four-year agreement.

FIH signs Dream11 as global partner for four years

FIH signs Dream11 as global partner for four years / FIH

As part of the partnership, Dream11 will develop and operate the official fantasy games relating to all FIH events. The event includes FIH Pro League (2019-22), FIH Series Finals (2019 and 2021), Olympic qualifiers men & women (2019), Junior world cups men & women (2021) and world cups men & women (2022).

The partnership was kicked off at the ongoing Odisha hockey men's world cup in Bhubaneswar.

FIH chief executive officer, Thierry Weil said: “I’m very pleased that Dream11 is a global partner of FIH for the men’s World Cup and will deliver the official fantasy game for the next 4 years. This deal will help engage more people with hockey, in particular the current 45 million gamers on the Dream11 platform.”

Harsh Jain, CEO and co-Founder, Dream11 said: “We are happy to be the global official fantasy Game of FIH. The FIH Dream11 partnership marks the launch of a new sport on Dream11 and also the beginning of fantasy field hockey on a global scale.

The partnership will encourage hockey fans to further popularise hockey and encourage fans to deeply engage with the sport thereby increasing participation and viewership. This is a great opportunity to increase hockey consumption driven by Dream11 users.”

Sports Marketing Marketing

More from Sports Marketing

View all

Trending

Industry insights

View all
Add your own content +