All Nippon Airways (ANA) has partnered with CNN International Commercial to roll out a content platform in Europe to attract more visitors to Japan.
The communications platform 'We Are Japan' will have tips for travellers on topics like what to eat, drink, see, stay, do, discover and go. It will also feature an exclusive film along with insights and photography.
The content is curated by European creative agency Kemosabe and will also feature Zen master, Tokyo’s Tomigaya district – described as Japan's best kept secret for culture and style – and the backstreets of former capital Kyoto.
Nanako Murakami, manager, EMEA Marketing and PR for All Nippon Airways, said: “There is no better time for ANA to celebrate its proud Japanese culture, with so many influences and trends coming out of the country right now. By bringing some of these to life in an authentic and vibrant fashion, ‘We Are Japan’ tells the story of the DNA behind the ANA brand.
“With our expanding network and the Japanese way, we’re proud to enable enriched travel experiences. Now we want to better connect people to our culture – and to encourage them to go and enjoy their own journey of discovery. The new ‘We Are Japan’ communications platform signifies that ANA is Japan and Japan is ANA.”
Ian Irving, co-founder and director at Kemosabe said: "This is a fantastic project and one that we are all extremely passionate about, our in house culture and film teams have been working very hard to dig out the most inspiring cultural stories for the brand and they Japan trips have delivered some remarkable results."