Modern Marketing The BD100 Biz Dev 100

The Biz Dev 100: Richard Carroll, business development director, Equator Group

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By The Drum | Editorial

November 30, 2018 | 4 min read

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Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Richard Carroll

Richard Carroll: Equator Group

Below is Richard Carroll, one of those at the top of their field who work in the UK biz dev sector.

Name: Richard Carroll

Job Title: Business development director

Agency: Equator Group

What were your highlights of last year?

Building strong relationships and creating fantastic opportunities with some great people and business.

What has been your most memorable win - and why?

In a previous role, I was firstly tasked with completing the RFP for a major Global Bluechip organisation. I then developed all of our planning efforts, working with the strategy team to shape our 'local' proposal response. Lastly I worked with my EMEA counterparts to create the complete story.

This was one of the most memorable based on the name of the client, and that I had only been part of the business for a short period of time.

How would you describe your approach to business development?

A stealth hunter who spends as much time reviewing the industry landscape as I do chasing calls and meetings.

It's no longer,' who you know,' but 'what you know.'

What is the best piece of advice you’ve ever been given?

If you get an email response then call back straight away.

What would be your number one tip to anyone starting in business development?

Get ready for the knocks as there will be far more of them than wins.

What is your new business soundtrack?

Don’t Stop Believin!

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.

Modern Marketing The BD100 Biz Dev 100

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The BD100

The UK’s 100 most influential business developers, The BD100 recognises the talent – in-house and consultant, managers and foot soldiers – leading the charge in marketing agency new business and business development.

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Equator Group

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