Media Channel 4 LadBible

LadBible partners Channel 4 to tailor foreign affairs documentaries for social channels


By John McCarthy | Opinion editor

November 30, 2018 | 3 min read

LadBible has partnered with Channel 4 to deliver foreign affairs journalism to its audience – a move that helps it increase the quality of its productions.


LadBible partners Channel 4 to tailor foreign affairs documentaries for social channels

A five-part documentary series will be tailored for LadBible’s social platforms. It will explore numerous foreign affairs issues with the first being how two children were “caught up in the world’s biggest migration crisis, fleeing poverty and hunger in Venezuela”. Following pieces will delve into illegal gold mining in South Africa and the ever-regimented North Korean haircut.

The shorts have been delivered by Bafta-winning Quicksilver Media and tailored to grab attention in fast-paced social feeds. The rushes come from Channel 4's Unreported World series and will be shared across Facebook, Instagram, Snapchat and Twitter.

While LadBible secures high-quality documentary material at low expense, Channel 4 gets to showcase its journalism to a mass youth audience which, including newly acquired Unilad group, numbers around 120 million followers across social. At the end of each episode, coming in at three minutes, is a call to action to watch the full episodes on 4.

Arian Kalantari, co-founder of LadBible Group, said: “We know our audience is deeply interested in the world around them, especially topics like politics and environment. They just want content that they can relate to delivered in formats that fits into their busy lives. Unreported World is the perfect partnership for doing this. We are delighted to be working with Channel 4 and Quicksilver Media to share expertise and tell important stories to the widest possible audience.”

Siobhan Sinnerton, commissioning editor, news and current affairs Channel 4, added: “The Unreported World brand is one of the most respected in British journalism, which in recent years has punched through with a global audience on social media. We are delighted that this partnership with LadBible will help the films reach an even wider audience, and increase their reach and impact.”

In recent weeks, LadBible also secured a deal with Universal Records to spotlight upcoming artists in live performances, interviews and documentaries.

The brand appears to be increasingly leveraging partnerships to broaden the scope of its video output beyond the viral video it was built upon.

The company is still strategising how it will go forward following the Unilad acquisition which made it the largest reaching social publisher in the world. Its Facebook engagement slid in October, weeks after the acquisition went through.

Watch the first episode below.

Media Channel 4 LadBible

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