Wunderman Antwerp makes it case for global Samsonite campaign

Wunderman Antwerp make their case for global Samsonite campaign

Luggage brand Samsonite has appointed Wunderman Antwerp as creative lead for a new global campaign following a closed review of selected agencies.

The WPP-owned company will re-imagine the travel bag, luggage and accessories brand in order to better connect with the millennial market, differentiating the firm from its competitors.

Lotte De Vreese, general manager of Samsonite said: “Wunderman Antwerp will be a great partner for us to build Samsonite’s brand love, loyalty and value. We were impressed by Wunderman Antwerp and their deeply integrated expertise in strategy, creative, data and media.”

Gio Canini, co-chief executive officer of Wunderman Antwerp added: “For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of millions of people around the world. The proposed campaign will be highly inspirational and pay a tribute to all of them.”

The appointment follows yesterday's merger between Wunderman and JWT to form Wunderman-Thompson.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.