The WPP-owned company will re-imagine the travel bag, luggage and accessories brand in order to better connect with the millennial market, differentiating the firm from its competitors.
Lotte De Vreese, general manager of Samsonite said: “Wunderman Antwerp will be a great partner for us to build Samsonite’s brand love, loyalty and value. We were impressed by Wunderman Antwerp and their deeply integrated expertise in strategy, creative, data and media.”
Gio Canini, co-chief executive officer of Wunderman Antwerp added: “For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of millions of people around the world. The proposed campaign will be highly inspirational and pay a tribute to all of them.”
The appointment follows yesterday's merger between Wunderman and JWT to form Wunderman-Thompson.