Travel group Flight Centre has launched the Kids in Charge campaign with agency Rooster PR - a service where the roles are reversed and children will be put in charge of booking family holidays.
According to the company, parents say the amount of sleep they get, the type of holiday they take, and how often they eat at restaurants are the top things that have changed since having children. Children’s needs take such a priority that parents say their biggest worry when they go on holiday is keeping the kids entertained (33%) – which is more of a concern than travel vaccinations (7%) or flight delays (16%).
The Kids in Charge campaign sees Flight Centre consultants create tailor-made family holidays based entirely on children’s ideas and imaginations, so that hard-working parents can put their feet up safe in the knowledge that their holiday is being built with the family’s best interests at heart.
Yvonne Hobden, head of marketing at Flight Centre, said: “Family holidays are where memories are made, but with parents finding decision-making more difficult and revolving so many choices around their kids on a daily basis, we want to bring the fun and spontaneity back to holidays.
“Our team have been blown away by the kind and imaginative ideas kids have come up with, from their own weird and wacky dream holidays to wanting to reward their parents and spend quality time together.”
To celebrate the Kids in Charge launch, any family that visits a Flight Centre store throughout December (up until 24 December) and books a tailor-made holiday for 2019, or requests a quote online, will receive a voucher for £250 off their booking (redeemable by 31 January 2019).