The global eSports sector is continuing its advance with confirmation that the island state of Singapore is to boast its own eSports Association in support of professional gamers.
Led by Ng Chong Geng, the national sports association will seek to present Singapore as a hub for events and players in South East Asia, tapping into growing global interest in competitive gaming.
Now viewed by millions globally the market is still growing rapidly, requiring the establishment of national and international bodies to properly regulate tournaments and enforce rules and regulations.
Figures compiled by e-sports analysts Newzoo suggest that the global audience reached 222 million in 2018, equivalent to an established sport such as golf. What’s more, this growth shows no sign of slowing with the market expected to reach 316 million by 2021 – although this remains a fraction of the 2.3 billion gamers worldwide.
This success has bred interest from marketers with Mastercard becoming the latest business to seek a foothold in the industry.