eSports power up in Singapore with formation of new association

E-sports level up in Singapore with formation of new association

The global eSports sector is continuing its advance with confirmation that the island state of Singapore is to boast its own eSports Association in support of professional gamers.

Led by Ng Chong Geng, the national sports association will seek to present Singapore as a hub for events and players in South East Asia, tapping into growing global interest in competitive gaming.

Now viewed by millions globally the market is still growing rapidly, requiring the establishment of national and international bodies to properly regulate tournaments and enforce rules and regulations.

Figures compiled by e-sports analysts Newzoo suggest that the global audience reached 222 million in 2018, equivalent to an established sport such as golf. What’s more, this growth shows no sign of slowing with the market expected to reach 316 million by 2021 – although this remains a fraction of the 2.3 billion gamers worldwide.

This success has bred interest from marketers with Mastercard becoming the latest business to seek a foothold in the industry.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.