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The Biz Dev 100: Erica Pew, head of Hustle, Zak

Erica Pew

Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Below is Erica Pew, one of those at the top of their field who work in the UK biz dev sector.

Name: Erica Pew

Job Title: head of hustle

Agency: ZAK

What were your highlights of last year?

Launching our SELFHOOD network and white paper findings, as it’s given me a great platform to talk to people about.

What has been your most memorable win - and why?

A recent client win came about from a completely cold mail shot, my 1st campaign at ZAK and 7 months of relationship building. This has resulted in a (hopefully!) long-term partnership and a significant win for the agency.

How would you describe your approach to business development?

Conversational – I love talking to people and very much a social butterfly in the real and virtual worlds. If I get a chance to chat, we usually find some common ground, a way to work together or an intro to someone interesting.

What is the best piece of advice you’ve ever been given?

Demonstrate how you can make a potential client famous, how you’ll make their life easier and angle case studies around their pain points.

What would be your number one tip to anyone starting in business development?

Don’t give up! Resilience, perseverance and organisation is key.

What is your new business soundtrack?

Sisters are doing it for themselves!

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.