Modern Marketing The BD100 Biz Dev 100

The Biz Dev 100: Adam Fulford, managing partner - new business, Mindshare

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By The Drum | Editorial

November 27, 2018 | 3 min read

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Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Adam Fulford

Adam Fulford

Below is Adam Fulford, one of those at the top of their field who work in the UK biz dev sector.

Name: Adam Fulford

Job Title: managing partner - new business

Agency: Mindshare

What were your highlights of last year?

Building a bright new team, and a few important wins for Mindshare including Dollar Shave Club, Deliveroo, and Brita among others...

What has been your most memorable win - and why?

Dollar Shave Club, all done and dusted in a week...

How would you describe your approach to business development?

Be a part of their business from the very first conversation.

What is the best piece of advice you’ve ever been given?

Two ears, one mouth...

What would be your number one tip to anyone starting in business development?

Go and be a client first.

What is your new business soundtrack?

Talking Heads - Once in a lifetime

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.

Modern Marketing The BD100 Biz Dev 100

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The BD100

The UK’s 100 most influential business developers, The BD100 recognises the talent – in-house and consultant, managers and foot soldiers – leading the charge in marketing agency new business and business development.

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Mindshare

Mindshare is a global media and marketing services company created in 1997. As one of the world’s largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.  

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