Deciding to sell your agency is a big decision and one that shouldn’t be taken lightly. At a time when the advertising industry is seemingly on the cusp of crisis – with many agencies restructuring or merging, reeling from the departure of Martin Sorrell from WPP earlier this year – it’s an option that many agencies will no doubt be considering when thinking about their future.
But what does the right time look like? And what’s the best way to maximise on profits when selling up?
The Drum has teamed up with cloud-based business management software company Oracle Netsuite to bring you the Preparing your agency exit strategy webinar, which promises to answer any questions you have about this process.
Hosted by The Drum’s Naomi Taylor and Jasmin Patel, senior solution consultant at Oracle Netsuite, the session will look at key trends across the mergers and acquisitions space, sharing tips for companies to prepare themselves ahead of sale. COO Patrick Knight at media planning and communications strategy organisation, DWA, a Merkle company, will also sit in on the webinar to provide special insight and advice on selling up.
The session will explore what the right partnership looks like, offering tips on handling being approached by larger businesses who want to buy you out and questioning whether now is in fact the right time to consider selling your agency. The panellists will also consider what makes an agency valuable, assessing employees and their core strengths – crediting these as some of the agency’s most prized assets.
For anyone considering selling up, make sure you tune in to gain as much knowledge on the subject before making the decision.
Register your interest for the webinar here and join us online on Wednesday, 28 November at 11am GMT.