Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Sophia Story, one of those at the top of their field who work in the UK biz dev sector.
Name: Sophia 'Puff' Story
Job title: chief changemaker
Agency: 3 Sided Cube
What were your highlights of last year?
This year I was chosen to join the organising committee for IFC (International Fundraising Congress) helping to deliver the conference on a global scale and aiding fundraisers to consider how they can make social impact. I have been selected as a judge for the UK App Awards having won Agency of the Year in 2017. And I have joined the board of 3 SIDED CUBE to help ensure we deliver on our mission to use tech for good.
What has been your most memorable win - and why?
I believe the future of positive social impact work is going to be collaborations between businesses and organisations, working together to deliver on their social responsibility. This year we won our first corporate partnership for our agency, bringing together NHS and Barclays to work together. This initiative will help finance projects that the NHS could struggle to deliver.
How would you describe your approach to business development?
I focus on genuine relationships, and the end results, rather than solely on the financials.
What is the best piece of advice you’ve ever been given?
Do the right thing. Even if it means saying no.
What would be your number one tip to anyone starting in business development?
Master the art of conversation, you can learn a lot about clients, potential clients, and most importantly, your team.
What is your new business soundtrack?
Little Mix- Shout out to my ex
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.