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16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

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30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

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Speakers to be announced

Adidas wrestles with Vince McMahon's familiar Alpha Entertainment logo

Alpha Entertainment and Adidas logos

German sports giant Adidas is muscling in on entertainment mogul Vince McMahon's efforts to launch a brand that would house his take on American football.

McMahon's Alpha Entertainment would relaunch his failed XFL venture, his reimagination of the NFL - however, Adidas has taken exception to his newly registered logo for the company.

Adidas has contacted the US Patent and Trademark Office to block McMahon's logo on the grounds that it has a similarity to the famous Adidas three-stripe logo that resembles a sloping mountain to signify the climb to greatness.

According to SE Scoops, Adidas has until 6 March 2019 to file against the logo.

It puts spanner in the works for the return of the wrestling chief's failed family-friendly football venture. The 8 team roster is set to return to screens in 2020 after a 19-year absence.

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