The Coalition for Reform in Political Advertising has unveiled its debut consumer campaign to state it’s view that fictional claims should not be present in political campaigning.
The campaign titled ‘Separate the real from the make believe’ campaign, created by agency AnalogFolk has rolled out posters which depict Labour leader Jeremy Corbyn dressed like Little Red Riding Hood with the headline '10,000 more jobs have been created under the magic rock in the forest'; prime minister Theresa May as the evil queen from Snow White with the headline as 'families pay £1,000 more tax a year since the curse befell the kingdom”; and Boris Johnson as a fire-breathing dragon saying “The UK pays £millions a day funding the chariot drawn by two fiery dragons”.
It further encourages people to sign a petition on Change.org and urges the government to include its four-point plan in the final report from the Department for Digital, Culture, Media and Sport Select Committee in its final report on Disinformation and ‘fake news’ that is due at the start of December.
The campaign is backed by UK advertising trade body ISBA, as well as Econsultancy and The Internet Commission. The four-point plan requires all factual claims used in political adverts to be pre-cleared and give an existing body the power to regulate political advertising content or create a new one to do so.
It also wants it to legislate so that all paid-for political adverts can be viewed by the public on a single searchable website (so groups can’t hide dishonest ads from anybody). It further requires political advertisers to carry an imprint or watermarks to show the sponsor of the advert.
ISBA director general Phil Smith said: "ISBA supports the Coalition for Reform in Political Advertising’s four-point plan and agrees there is urgency for there to be agreement in how political advertising should be more closely regulated ahead of any potential upcoming electoral processes,”