Social influencer football team Rebel FC has signed Utilita as kit partner in a two-year deal.
Utilita's logo will feature on the front of shirt and training kit of the team. The move comes ahead of Rebel FC’s debut in this year’s Wembley Cup tomorrow (November 25).
Rebel FC uses YouTube videos to grow a huge following by adding Premier League pizzazz to amateur football, alongside crazy challenges, pranks and innovations like ‘bench cam’ to name a few. It is led by Calfreezy’ (real name Callum Airey).
Utilita’s director of marketing and communications, Jem Maidment, said: "Just like Rebel, we have also had tremendous growth in a relatively short space of time - jumping from 200,000 to approaching 700,000 customers in just three years.
“These are just a few reasons why we are thrilled to be on board with Calfreezy & Co - not just for the Wembley Cup 2018 but to be powering the rebellion for the next two years, connecting us with a whole new audience."
Rebel FC captain, Calfreezy, added: “We’re delighted to join forces with Utilita. The deal is another step towards achieving what Rebel FC set out to do. Utilita are an exciting, challenger brand with big ambitions, just like Rebel FC – making it a very easy decision to work together.”