Creative YouTube: Re:View

YouTube Re:View – Christmas campaigns, Cheryl’s comeback & YouTube On Stage

By Olivia Atkins, Writer

November 23, 2018 | 7 min read

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YouTube Re:View

Welcome to the YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. Not only was the week brimming with cultural delights – what with the release of John Lewis’ highly-acclaimed Christmas campaign, Cheryl’s return to the charts and the start of I’m A Celebrity, Get Me Out of Here – but the video search engine also hosted its YouTube On Stage event on Wednesday night at London’s Tate Modern.

Elton John stars in this year's John Lewis Christmas ad.

Elton John stars in this year's John Lewis Christmas ad.

Marking the influence and importance of YouTube in our daily lives, the evening was attended by many content creators and adland experts, reminding all those there of the platform’s unwavering ability to inspire and inform. Get the lowdown with a special edition Re:View recap right here. Our favourite quote from the night? “That everyone can become a smartphone Attenborough,” as uttered by Mike Gunton, creative director at the BBC’s Natural History Unit. As if we needed motivation for spending more time on our phones!

Now for your weekly roundup of the top videos in the UK...

John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis

The countdown to Christmas is officially on as John Lewis’ seasonal spot was unveiled last week. Starring megastar Elton John, the ad hit the right note, veering away from the brand’s well-trodden emotional approach and reflecting on the singer’s inimitable career. It weaved together a montage of clips taken from Sir Elton’s gigs, tours and private home videos to tell the story behind Elton’s musical love affair, which began after he received a special Christmas gift from the department store, which if we’re to take the ad literally, he may still have.

(View Count: 10,373,681*)

McDonald's UK Christmas 2018 TV Advert #ReindeerReady

When you think of McDonald’s, its healthy menu is not what springs to mind. But a less calorific option is available this Christmas, as demonstrated in the newly-released spot from the fast food chain. Although the snack-sized pack of carrots is not aimed at humans, as it’s being sold as fuel for Santa’s reindeers, you can pick them over the counter too.

(View Count: 235,294*)

Exclusive Clip Has People Worried How Anne Will Cope in Her Bushtucker Trial | This Morning

As I’m A Celebrity kicked off last week, viewers have tuned in not just for the talent, but to watch the chemistry between presenters Dec Donnelly and Holly Willoughby, following Ant McPartlin’s time off TV. But in this exclusive clip from the show as screened on This Morning, viewers were worried how long TV personality Anne Hegerty will cope during Bushtucker Trials after she panicked while being soaked in slime. Who knows how long she’ll last!

(View Count: 425,926*)

Guests FIRE BACK at Jimmy's Insults!! | 8 Out of 10 Cats Does Countdown | Best of Guests Pt.1

Who knew how much audiences would enjoy seeing 8 Out of 10 Cats and Countdown host Jimmy Carr squirm in his seat after panelists retorted to his putdowns? Channel 4 clearly did, which is why they’ve created a mix of some the best moments captured when guests poked fun at Carr. In this 10-minute segment, highlights from the show will have you roaring with laughter and possibly even tearing up slightly. Best of all though, it’s signposted as part one, which means there’s more to come.

(View Count: 769,479*)

Cheryl sings Love Made Me Do It | Live Shows Week 5 | The X Factor UK 2018

Former X Factor judge Cheryl returned to the show for a live performance of her new single, Love Made Me Do It, her first musical offering in four years. Exhibiting the song on week five of the live shows, Cheryl gave a heavily choreographed set in which she was surrounded by backing dancers and seemed to be on fighting form. Unfortunately, this then drew speculation that the song’s lyrics reflected her recent break up with former One Direction member Liam Payne, which she’s obviously denied.

(View Count: 1,520,347*)

Hang on, has Chabuddy G hacked Google!?

For 20 years, Google Search has been revolutionising the way we find things. While the world-changing difference this has made to businesses might be clear to those in the know, there are still some in the dark about how Search – so we’ve invited a friend to help inspire us all. To mark Google’s 20th Anniversary, we met with the UK’s favourite zone six entrepreneur Chabuddy G to create a special 4-part mockumentary. Watch his journey here.


(*all view count numbers, correct at time of publication)

Never miss a beat with the week's top videos on YouTube UK. Tune in next Friday for the next line-up.

Can’t wait? Get YouTube Re:View delivered straight to your inbox and visit Think with YouTube to find out why YouTube is more than just viewers.

Creative YouTube: Re:View

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