Marketing The BD100 Biz Dev 100

The Biz Dev 100: Matt Deegan, business development manager, Realise


By The Drum | Editorial

November 23, 2018 | 3 min read

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Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Matt Deegan

Matt Deegan

Below is Matt Deegan, one of those at the top of their field who work in the UK biz dev sector.

Name: Matt Deegan

Job Title: business development manager

Agency: Realise

What were your highlights of last year?

Starting at Realise, some big pitch wins, and generally learning a lot more about the craft of business development.

What has been your most memorable win - and why?

Unfortunately, it's one that I can't announce (yet) but it is memorable for a number of reasons: the value, the long term nature of the contract, and the broad range of disciplines required to deliver the project.

How would you describe your approach to business development?


What is the best piece of advice you’ve ever been given?

Do not be afraid or worried about qualifying out, no matter what state the pipeline is in. The wrong opportunity can have significant implications to an agency, large or small.

What would be your number one tip to anyone starting in business development?

Ask lots of questions. In meetings, on calls, in fact in any interaction with a prospect. If anything remains unclear then ask some more until you have absolute clarity on what they want and what they need (which may be different...).

What is your new business soundtrack?

If i'm writing RFP's then it has to be Dirk Massen or Einaudi. Any other time? Techno.

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.

Marketing The BD100 Biz Dev 100

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The BD100

The UK’s 100 most influential business developers, The BD100 recognises the talent – in-house and consultant, managers and foot soldiers – leading the charge in marketing agency new business and business development.

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