MPA’s Native Creatives event targets industry diversity

The MPA, the not for profit association for the Creative, Digital and Media industry in Manchester, held its first one-day showcase the "Native Creatives" aimed at bringing greater diversity into the industry.

MPA event Native Creatives.

The format of the day included a variety of sessions presented by industry experts across the creative spectrum from top agencies in Manchester. The event targeted students, graduates and returners to the industry who were given advice mentoring, guidance, job matching and one to ones with likely candidates and businesses.

MPA chair and managing director at IF Agency Christian James said: "This is a fantastic industry first by the MPA that will support Manchester’s whole Creative, Digital and Media sector by attracting and retaining talent for years to come. We’ve been blown away by the level of response and interest from 6th Forms, Colleges and Universities in the region and shows a huge level of interest for roles in our amazing sector.”

IF Agency's creative director Jo Whiteley and client services director Stuart Hornby collaborated with a number of other creatives agencies including BJL, McCann Manchester and TBWA.

Whiteley said: “Our sessions bring to life what a creative agency does. What it’s really like to work in an agency, the different job roles that contribute to the overall creative agency service and how to get started with a career in the creative sector. Our goal is for attendees to leave excited and compelled to embark on a career in the creative industry in the North West.”

More information and details of future events can be found here.

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