Dogs Trust has put a spin on its longstanding 'A dog is for life, not just for Christmas' campaign with a funny spot asking people not to buy something very particular this festive season.
Timed to launch with Black Friday, the charity's seasonal film shows people treating Christmas presents like dogs. One man is showing earnestly dragging his PlayStation along for a walk while another hopelessly attempts to get her new hairdryer to play catch.
The scene then switches to depict a woman trying to wrap a dog up underneath the Christmas tree, while a voiceover explains:'Christmas presents aren’t dogs. And dogs aren’t Christmas presents. A dog is for life, not just for Christmas'.
The light-hearted campaign follows on from last year's Christmas ad which put a spin on the popularity of YouTube shows which bring people face-to-face which their ex for a grilling session – replacing the ex-partner with an abandoned dog.
The film has been spurred by the fact that every year the charity takes in dogs who were unwanted Christmas presents. Last year alone Dogs Trust had nearly 5,000 calls from people wanting to hand over their dogs in the month after Christmas.
“Every year – even on Christmas Day itself – we have dogs brought to us from people who have received them as presents and don’t want them. Once the initial Christmas sparkle has worn off and people realise the huge commitment it takes to own a dog, they come into our care.
“It’s heart-breaking for us to see when it could so easily have been prevented.”
The ad – produced by Nice and Serious - will be shown in cinemas around the country and online.