Dealchecker appoints Rooster for PR push
Dealchecker, the travel comparison and verified deals website, has appointed Rooster PR to handle its public relations brief.
The agency will help build awareness of dealchecker’s flights and holidays comparison tools, verified handpicked Real Deals and communicate the culture, people and personalities of the firm through media relations, thought leadership and creative storytelling.
Mark Attwell, managing director at dealchecker said: “Travel is a personal purchase which is why we’re excited to be working with Rooster to help show how our very real, personal and human approach helps people get the best value flights and holidays.”
James Brooke, managing director at Rooster added: “In a marketplace bogged down by an obsession with growth and acquisitions, dealchecker has proven that to be in it for the long-haul, you need to put customers at the heart of your service and people at the core of your business. We look forward to helping further differentiate dealchecker from the rest based on their approach, their culture and ultimately their product.”
London based Rooster PR is an independent PR and digital communications agency working with clients including Cyprus Tourist Information, China Airlines and Navigate Travel.
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