The Drum Awards for Design 2022

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The CMO Challenge: Making your data work for you

In our third and final webinar, The Drum and Domo recap on the biggest learnings from our series, with a focus on understanding how businesses can make their data work harder for them in 2019.

CMOs have never been so overwhelmed with the choices they have when it comes to the data they hold; what to measure and more importantly, what to act on when it comes to making decisions around new products, targeting new audiences and marketing executions. You can have all the expensive tools in the world, along with an abundance of customer data and a 100-strong insight team, but that doesn’t necessarily mean that you are utilising them all in the most effective or impactful way.

The saying goes that ‘just because you can count it, doesn’t mean it counts’. Tune in on 3 December at 11am to hear Domo’s Mark Johnston discuss how to utilise data to maximise business opportunity and brand growth.

After all, December is a time for reflection. Just in case you missed them the first time around, Johnston will also recap on the first two sessions of this series on Does it really work? (from Jason Burby, former President, Possible and Chief Customer Officer at Domo) and how L'Oréal redefined its brand strategy (from Chris Fender, L’Oreal UK’s head of digital operations and measurement).

Johnston will incorporate the lessons learnt from Durby and Fender to provide marketers with a series of practical steps for success in 2019, and to give CMOs the insight and confidence they need to deliver the best business value from their marketing strategies in the New Year and beyond.

Sign up here to join the webinar.

Discussion points will include:

  • How to measure the data that matters
  • The value of shifting data
  • How to impact ROI and performance
  • How to launch initiatives that pay off
  • How to inspire creativity that drives effective campaigns
  • How to turn obstacles into opportunity