The Biz Dev 100: Frankie Guzi, business development manager, The Yard Creative
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Frankie Guzi: The Yard Creative
Below is Frankie Guzi, one of those at the top of their field who work in the UK biz dev sector.
Name: Frankie Guzi
Agency: The Yard Creative
Job Title: business development manager
What were your highlights of last year?
2017 was a big year for me. I moved from awards juggernaut D&AD to innovation house TYC. It's been a mad experience so far but extremely rewarding.
We have a super talented bunch here and our eclectic client list makes me very proud to part of the team.
What has been your most memorable win - and why?
Every win should be memorable.
There is nothing quite like the buzz you get when it's gone your way.
That being said, the clients you bring in that get the team clambering over one another to work on really standout. Our recent appointment by Iconic London has caused pandemonium in a studio full of beauty obsessed designers.
How would you describe your approach to business development?
All killer, no filler.
Nine times out of 10 you are going to be up against tough competition so get rid of the fluff and get to the point.
What is the best piece of advice you’ve ever been given?
My design team won't start any creative work without thorough research, the same principles need to be applied to our new business efforts.
So...Prep, prep and then prep some more.
Creeping your clients out with how much you know about them and their business is always a good look so do your homework
What would be your number one tip to anyone starting in business development?
Build incredible relationships with your clients. If you can't go for a pint with them then you're doing something wrong.
It's that level of trust and openness that adds value to you and your agency.
What is your new business soundtrack?
The Emancipation of Mimi is the greatest album of all time. Mariah is my spirit animal.
Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.
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