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The Biz Dev 100: Amy Osborne, business development manager, Mr B & Friends

Amy Osborne: Mr B & Friends

Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Below is Amy Osborne, one of those at the top of their field who work in the UK biz dev sector.

Name: Amy Osborne

Job Title: business development Manager

Agency: Mr B & Friends

What were your highlights of last year?

Working with the SMT to transform our approach to business development, and moving to our fab new offices in Bristol

What has been your most memorable win - and why?

St George's, Bristol was a wonderful win for us. The rebrand of the music and arts destination was an inspirational project that put us centre stage in Bristol's thriving creative community.

How would you describe your approach to business development?

Creative, consultative and collaborative.

What is the best piece of advice you've ever been given?

Don't boil the ocean, keep it simple.

What would be your number one tip to anyone starting in business development?

Research and absorb - get under the skin of who you are targeting, and know how you can help solve their problems before you make the approach.

What is your new business soundtrack?

Miss Education by Lauryn Hill, A Fever to tell by the Yeah, Yeah, Yeahs - to keep the skin thick.

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.