In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper Count and Countess Pamplemousse, whom we met during the last Bud Light outing. The King states, passive aggressively, that even though the Count refuses to try his kingdom’s favorite lager, he will graciously try the Count’s mead.
As he prepares to sip the concoction, the Count stops him to describe the “mouth feel” and “layered aromas” with a “tinge of sour cream.” After further goading, the King finally snaps and states that he can’t do it and beckons for a Bud Light. He then sends the Count and Countess off to the wine cellar, which ends up being a dungeon.
This creative follows the previous two spots, ‘Bud Lights for Everyone’ and ‘A Royal Affair,’ which launched at the start of the NFL and college football seasons and introduced the Count and Countess characters to the ‘Dilly Dilly’ realm.