Advertising Competition Planning

Rapp UK hires Daniel Marks Planning Academy winner Diamond Abdulrahim

By Katy Archer | n/a

November 21, 2018 | 2 min read

Rapp UK has appointed the winner of this year’s Daniel Marks Planning Academy, Diamond Abdulrahim as a junior strategist.

Designed to tackle the diversity and talent shortage with planning internships, the Planning Academy shortlists 19 finalists who then go on to meet with over 40 judges and agencies involved.

Abdulrahim was awarded the ‘Strategic Star’ winner last month after impressing the judges with her winning idea on how to position Guinness to a female market.

With numerous offers from a number of agencies, Abdulrahim felt that Rapp was the right place for her to start her career within the indsutry. She said: “I wanted to work somewhere that gave me the freedom to think for myself and enjoy the opportunity to work with some of the UK’s bravest brands. Rapp’s value in reaching and celebrating Fierce Individuals was too attractive a proposition to resist.”

Abdulrahim finished her undergraduate degree in Human, Social and Political Science at Cambridge University earlier this year. During this time she was selected for the WPP Micro Fellowship with Rare, a charity working with people from ethnically diverse backgrounds. She has also completed work experience with JWT, Kantar and the WPP Unilever team.

Caroline Parkes, head of strategic consulting at RAPP said: “Diamond is a breath of fresh air – not only in her approach to planning but in her passion for creative thinking. She’s also a brave strategist, making her a great fit for our agency.”

The Daniel Mark’s Planning Academy was founded in 2014, aimed at helping diverse and talented people from a range of backgrounds and educational levels. Successful applicants receive mentoring, support and a potential permanent job opportunity as a junior planner at a leading creative agency in London.

Advertising Competition Planning

Content created with:


RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +