Omnicom's DDB picks up 10-year $4bn US Army ad account
The move was confirmed by the Department of Defense. The announcement follows on from McCann lodging an appeal last week against its elimination from bidding, which cut off a revenue stream believed to have brought in as much as $30m for the agency in recent years.
The review was first announced back in 2015 with the new contract extending through to 2028, spanning media, creative, digital, PR and direct marketing.
The review was first announced back in 2015 / Instagram - US Army
Acknowledging the scale of its win which was led out of DDB's Chicago office, Omnicom will establish a dedicated unit to handle the account, titled Team DDB. The bespoke agency will draw together specialists from OMD, Rapp, Critical Mass, Annalect and The Marketing Arm.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up