M&S 'fancy little knickers' window display sparks sexism debate

M&S puts knickers in a twist with sexist window display

M&S has inadvertently sparked a debate on sexism after a Nottingham store chose to display ‘fancy little knickers’ for women alongside dapper ‘outfits to impress’ for men.

Instead of generating a rush of sales, the festive ‘must have’ window display has fueled a flood of social media posts from passersby and the world at large, outraged by the ‘grotesque’ and ‘vomit inducing’ display of a well-clothed David Gandy next to a scantily clad female model.

At the root of many complaints is that the High Street store is inadvertently contributing to a ‘normalisation of damaging gender stereotypes’, according to shopper Fran Bailey who posted a photo of the offending shop front to the Facebook group Feminist Friends Nottingham.

Speaking to the Shropshire Star Bailey wrote: “It’s pandering to notions of gender that are so outdated that it’s unbelievable that it’s still being spouted out. I’m disgusted because I’d have thought that M&S was a grown-up store that knew better.

“I know M&S is not the worst offender by any means but this particular juxtaposition is just grotesque.”

In a statement, M&S responded: “We’ve highlighted one combination in our windows, which are part of a wider campaign that features a large variety of must-have Christmas moments, from David Gandy washing up in an M&S suit through to families snuggling up in our matching PJs.”

M&S has chosen to focus on products rather than 'blockbuster creative' for its 2018 Christmas campaign.

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