Krazy Glue is taking on ‘The Mountain’ in an epic Man vs Glue feat of strength competition to see which holds better.
The adhesive is known for its ability to hold up to 1,000 pounds with just one drop, and will stop at nothing to prove it is one of the world's strongest glues. That’s why the brand has challenged Hafthor Bjornsson, the World's Strongest Man, to test the product's strength and durability in the form of a weightlifting challenge that will take place live on 5 December in New York City.
In addition to his acting career – he plays Gregor ‘The Mountain’ Clegane on Game of Thrones – Bjornsson holds the title of the World's Strongest Man. He and Krazy Glue have announced the first phase of the competition: deciding what items Bjornsson should lift. The catch? Each item will weigh at least 500 pounds and be suspended from a barbell using only Krazy Glue. Fans are invited to submit their own ‘krazy’ suggestions for what Bjornsson should lift via Facebook, Instagram, and Twitter using #ManVsGlue. The crazier the idea, the better. From lifting a 70-gallon fish tank filled with electric eels, to a motorcycle, Bjornsson and Krazy Glue are ready for the feat.
"I never back down from a challenge and when I learned that a single drop of Krazy Glue was strong enough to hold up to 1,000 pounds, I knew I had to put the product's strength to the test for myself," said Bjornsson. "I'm excited to see the creative submissions from fans, and look forward to putting the product's strength to the test."
Added Nick Hopf, category marketing director of Newell Brands, makers of Krazy Glue: "We're always looking to find fun and extreme ways to showcase just how crazy strong and crazy fast Krazy Glue really is. This year, we decided what better way to prove the product’s strength than to put it up against that of The World's Strongest Man."
Fans can follow the competition on Krazy Glue’s social media channels. Those interested in seeing the action live can RSVP to attend the NYC event on the Krazy Glue Facebook page or tune in to a live stream of the competition on the same page on Wednesday, December 5 at 6:45pm ET.