Guerillascope has launched a new press advertising specialist, MoreScope to give brands more scope across paper and screen
Established by sales director, Sarah Chappell, in partnership with founder and chief executive officer, David Yorath, MoreScope will work closely with clients and newsbrands to capitalise on the abundant cross-platform opportunities available to advertisers in the digital age.
Guided by three core principles of ‘flexibility, accountability and reliability’, the team will leverage its close ties media owners in the industry to elevate brand awareness, drive sales and oversee the effectiveness of wider campaign strategies.
Commenting on the launch, Chappell said: “I’m delighted to have the opportunity to lead MoreScope in addition to my role at Guerillascope. I believe this is the logical next step towards becoming a genuine full-service agency that can cater for the needs of ambitious brands across the media landscape; and feel the specialist expertise of the MoreScope team will ably support Guerillascope’s talent in other areas. To businesses and media owners, I say watch this space.”
Earlier this month Guerillascope developed and launched a campaign for Lycamobile.