In this episode, managing director EMEA, The Trade Desk, Sacha Berlik explains the benefits of working with technology partners with a buy side focus.
Emarketer estimated that nearly four out of five digital display dollars will transact programmatically. By the end of the focus period, that share is expected to rise to 84%, leaving little doubt that buyers and sellers are continuing to invest in automated ad buying,
According to Berlik, as you enter the programmatic marketplace, make sure you work with technology partners and players that only focus on the buyside. “Choose a media buying platform that prioritises your media investment and not that caters both the advertisers and the publishers. It is the only way to ensure your campaigns will succeed.”
Tune in for episode 5: boosting brand control, next week.