Bollywood actors Amitabh Bachchan and Deepika Padukone are the most influential personalities in India
Bollywood actors Amitabh Bachchan and Deepika Padukone have been named as the most influential personalities by YouGov Influencer Index 2018.
Bollywood actors Amitabh Bachchan and Deepika Padukone are the most influential personalities in India, says YouGov / Tissot
Both the actors are the strongest celebrities in the health, wellness and beauty/personal care category. According to YouGov Influencer Index, Amitabh Bachchan's influence is paramount in the food, drinks and travel sector, as well as the financial services category.
While Deepika, apart from being one of the highest paid actors, is also one of the few female celebrities to have the highest number of brand endorsements.
They are followed by cricketers Mahendra Singh Dhoni and Sachin Tendulkar at number three and four respectively. While, Akshay Kumar, Virat Kohli, Aamir Khan and Shah Rukh Khan occupied the fifth, sixth, seventh and eighth spot respectively.
Actress Alia Bhatt and Priyanka Chopra held the ninth and tenth spot respectively.
The study covered consumer perceptions of around 60 top Bollywood celebrities and sports personalities and measures their awareness, likability, trustworthiness and influence in the following categories- health, wellness and beauty/ personal care, technology/ automotive, fashion, apparel and accessories, food, drink & travel and financial services.
Deepa Bhatia, general manager, YouGov India, said: “A brand endorser is a very important representative of the brand. Trustworthiness, mass appeal and statesmanship are some of the qualities companies look for while finalising a face for their brand.
"YouGov Influencer Index would enable brands to fine tune their endorsements strategies and amplify the impact of a campaign. By being able to view a celebrity from the eyes of consumers, brands can gauge the influence of a celebrity on the consumers and can target their endorsements accurately.”