TBWA\mobile has announced its first expansion beyond its Amsterdam roots, setting up shop in the UK at TBWA\London’s headquarters.
The mobile agency opens in the UK immediately to service new TBWA client Adidas, adding to TBWA\mobile's existing roster of McDonald’s, Vodafone and Rituals.
It brings to the market a deep specialist knowledge of mobile and e-commerce, more specifically offering “loyalty programmes, e-commerce solutions, social campaigns and digital innovation”.
Nishant Dogra, chief executive and founder of TBWA\mobile, said: “We live in an era defined by mobile. Every day, we spend over four hours on our phones and check [them] up to 400 times. For brands, it’s no longer enough to have a presence on mobile; they must differentiate themselves from the competition through disruptive mobile experiences.
“The strategic and creative opportunities are boundless and with support from TBWA\London we are now in a stronger position to bring these opportunities to the wider European market and beyond.”
Sara Tate, TBWA\London’s chief executive, added: “We continuously look for disruptive ways to help clients achieve their business goals, and mobile strategy has become an increasingly important part of our offering.
“With TBWA\mobile now firmly aboard our pirate ship, we have instant access to some of the best-informed mobile experts in the world and we’re looking forward to working closely with them on more campaigns like Adidas.”
The group boasts 50 mobile experts and is touted for growth following the expansion, especially after it is more closely integrated into the global TBWA network.