Snap onboards global agency partners for AR Lenses creator programme

The program certifies more than 30 creators from large agencies, smaller AR shops, and individuals.

Snap has briefed its first global agencies partners for its augmented reality Lenses creator programme on Snapchat, which is designed to connect brands with AR Lenses creators.

The program certifies more than 30 creators from large agencies, smaller AR shops, and individuals that have been building AR Lenses for Snap since the launch of Lens Studio.

Snap expects to onboard more than 100 creators over the next several months to give brands easy access to AR ad creators, "regardless of their budget, brand, or regional location".

It hopes that by expanding its network of creators, it can continue to lower the barrier for brands to create and run sponsored AR, while simultaneously championing and monetizing the creative AR community.

Snap's Lenses creative partners:

Global:

R/GA

Grey Advertising

Fisherman Labs

Media Monks

Unit9

Isobar

Australia:

TBWA Melbourne

VMLY&R

Clemenger

United States:

Warm & Fuzzy

Red Interactive

Blnk

Flarb

Block Party

The Richards Group

SVRF

Paper Triangles

What If Belief

Anyworld

Kabaq

Trigger

HAUS

AvatarLabs

Vidmob

North Kingdom

Tacolamp

Big Banzai

Byte New York

United Kingdom

adam&eveDDB

AKQA

Objectspace

Vayner Media

We Are Social

Wieden + Kennedy

Byte London

Canada:

Cossette

Juniper Park/TBWA

Zulu Alpha Kilo

Asia:

ExAR

Latin America:

Social Snack

In June, Snap rolled out a tool for all advertisers dubbed ‘reach and frequency’ that lets brands purchase AR Lenses in a more automated, targeted way. Snap’s UK creative strategy lead David Norris told The Drum that Snap wanted to show clients that AR Lenses have evolved from an expensive brand awareness tool to a targeted performance buy.

Brands like Specsavers, Adidas, Match.com and more have been among those trialling Snap's various lens formats during the past 12 months. It also includes an actionable 'shoppable AR' offering, where users can buy products without leaving the app.

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