Glamour US to spike regularly printed publication
The US imprint of Condé Nast's Glamour magazine announced today (20 November) it is "doubling down on digital," and will no longer produce regularly printed publications.
Glamour will end regularly printed magazine
Glamour UK scaled back print production last October to focus on digital, and the American version is doing the same.
Samantha Barry, who was named editor-in-chief of Glamour in January, said in an internal company statement she is confident about the magazine's new direction.
"We’ll be expanding video and social storytelling, with new and ambitious series and projects," she said. "As a result of this investment plan we’re going to move off of a monthly print schedule, but ... this does not mean we are ceasing print entirely. We’re going to use print the way our audiences do – to celebrate big moments, like Women of the Year, with special issues that are ambitious, lush, and have longevity."
Similarly, the UK version of Glamour has stripped its production schedule to two special issues a year.
Barry said Glamour has a print audience of 2 million, but a digital footprint of 20 million. She added Glamour's website has grown 12% year-over-year, social engagement is up 27% YoY, and the publication's YouTube audience increased 111% YoY.
Condé Nast chief executive Bob Sauerberg said Barry "had a vision for where she wanted to take Glamour, and today...she’s leading the title into a new phase".
The coming January issue will be Glamour's the last regularly printed issue.
According to a company spokesperson, no layoffs will follow.
Last November, Condé Nast wrapped quarterly publication of Teen Vogue in favor of focusing on the digital space.