English Heritage has turned to AKA, media and advertising specialists focused on the arts, leisure and tourism, to help drive visitor to numbers to historic attractions by overseeing a program of media planning, strategy and buying.
Assuming the baton from Carat, following a competitive pitch, the account seeks to grow the tourism sector by improving on the 6.3 million visitors who soaked up the atmosphere around historic sites such as Stonehenge, Hadrian’s Wall and Dover Castle last year.
Ed Harper, senior campaign manager at English Heritage, commented: “We were impressed with AKA’s specialism in visitor attraction marketing and their ideas for engaging with new audiences to inspire them to visit, value and protect these sites for future generations to come.”
Amanda Lewis, agency director at AKA added: “We’re delighted to be working with such an iconic brand as part of AKA’s portfolio, and will use our extensive knowledge and experience in this sector to drive awareness and visitor numbers to English Heritage’s many and diverse sites around the country.”
Spanning out-of-home, print, broadcast and online channels the account challenges AKA to deliver a sites and events strategy at both a local and national level.
English Heritage recently unveiled its 2017/18 members handbook, created by Carter Wong.