Creativity

Vontae Davis tells players it’s OK to walk away from their fantasy leagues and play on FanDuel

By Kyle O'Brien | Creative Works Editor

November 19, 2018 | 4 min read

Cornerback Vontae Davis made news when he ran off the football field and kept going, retiring during halftime of a game for the Buffalo Bills. Now, he’s poking fun at his very public retirement from the NFL by telling fantasy footballers it’s OK to quit mid-season and get a fresh start by playing on FanDuel.

The online sports gaming destination has debuted a multichannel campaign featuring the recently retired Davis. The campaign encompasses digital, television, and social, including a new 30-second television spot to appear on DirecTV and NBCU properties.

Vontae Davis

Vontae Davis for FanDuel

With the football season past the halfway mark, many season-long fantasy players must come to grips with the fact that their dreams of making their fantasy league playoffs and winning it all are over. But FanDuel wants them to know that they don’t have to stop playing fantasy football. FanDuel, in tandem with Davis, is letting them know that it’s OK to walk away from their fantasy leagues and get a fresh start by playing on FanDuel.

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“When FanDuel approached me with the concept, I thought it was brilliant and I immediately wanted to be a part of the campaign,” said Davis. “I know how serious fantasy owners are about their teams; it can be tough for them to admit defeat. The opportunity to get a fresh start with FanDuel and still come out on top can help with the coping process. Sometimes you just have to know when to walk way.”

The campaign will launch just in time for Thanksgiving to remind sports fans that they can play FanDuel fantasy football contests to stay engaged with the iconic matchups occurring on Thanksgiving Day.

“We’re committed to providing fans with more ways to win at any point during the football season, and that really is at the heart of this campaign,” said Mike Raffensperger, chief marketing officer of FanDuel Group. “If your season-long fantasy league isn’t going the way you expected, you owe it to yourself to get a fresh start. Vontae has a fantastic sense of humor and wasn’t afraid to put a fun spin on a serious decision he made. There’s an authentic connection here that we believe will resonate with fantasy players.”

FanDuel: Walk Away

By FanDuel

Overall Rating 4/5

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