Svedka Vodka, has launched its first national brand campaign in over five years. The integrated marketing effort, ‘Bring Your Own Spirit’ will include TV commercials, creative digital marketing, and social media content.
The brand message aligns with the company’s original and energizing brand ethos through vibrant imagery, captivating content, and declarative language. The 15- and 30-second TV commercials showcase an eclectic and energetic cast, highlighting those who bring their own spirit and individuality; those who, according to the brand, live their lives with authenticity, diversity, and originality. In its digital ad creative, the brand speaks directly to its consumer through colorful visuals and dynamic language, with phrases like: “All Heart Eyes on You,” “Exist Loudly,” “Darling, You’re A Heavy Pour,” and “You’re A Rainbow & They’re All Colorblind.”
Jim Sabia, chief marketing officer of Constellation Brands, said: “Svedka has stood out for years with its loyal fanbase for its edgy and provocative point of view. We believe that the brand’s new ‘Bring Your Own Spirit’ platform represents the consumer of today – one that is fearlessly original, has a distinct point of view, and makes no apologies for who they are or what they do. This campaign showcases the dynamic energy and sense of place that connects the consumer intimately with the Svedka brand, creating a tangible sense of good times in the immediate future.”
The creative features the vodka’s innovative flavor portfolio, including strawberry lemonade, cucumber lime, and blue raspberry, as well as core flavors and 80-proof.
TV commercials will run on Bravo, ESPN, USA, E! and Comedy Central, among other channels. Following the broadcast ads, digital marketing and social media ads will roll out across Facebook and Instagram through spring 2019. Digital platforms will help communicate the brand’s message through banner ads and interactive content opportunities that lead fans to the brand site.
‘Bring Your Own Spirit’ was created, directed, and edited by Svedka Vodka’s creative agency of record, R/GA.