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Marketing McDonald's News

McDonald’s top UK marketer Emily Somers departs to set up own consultancy


By Jennifer Faull | Deputy Editor

November 19, 2018 | 3 min read

McDonald’s vice-president of marketing and food development, Emily Somers, has left the fast-food chain to set up her own brand consultancy.



Somers had been at McDonald’s for just over three years and became the group’s most senior marketer in the UK following the promotion of Alistair Macrow, formerly chief marketing officer, to a global role earlier this year.

According to LinkedIn, she left the brand in November to set up her own marketing and communications consultancy.

Under her steerage, the fast-food chain launched a campaign to mark the 50-year anniversary of the Big Mac, as well as an advertising push that sought to debunk the rumors of what McDonald’s puts in its products.

Before joining McDonald’s, Somers served in a variety of roles across the industry, including 18 months as managing director at Havas London, five years as client services lead at Leo Burnett (McDonald’s advertising agency in the UK), and just under a year as a consultant for the BBC. She was recently named in The Drum's Digerati as one of the top 100 individuals working in the industry.

“Following a number of years at McDonald’s, both as an agency partner and most recently as VP marketing and food development, Emily Somers has decided to pursue new opportunities," a spokesperson said.

"We would like to thank Emily for the energy, passion and creativity she has brought to the role and the outstanding work delivered under her leadership”.

The Drum has contacted McDonald’s for confirmation on who will now lead its marketing in the UK. It was awaiting comment at the time of writing.

McDonald's released its Christmas ad campaign last week.

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