General Mills aims to turn Cereal Monsters into movie stars

General Mills aims to turn Cereal Monsters into movie stars / General Mills

General Mills (GM) through an OOH campaign is calling on filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers to bring its mascots- Monster to life through a film.

At the bottom of the billboard ad is the URL that directs interested movie makers to Through the website, Monster Cereals, GM is urging people to get in touch with them and submit movie pitches centered on those characters. Those will then be reviewed and pitches selected to make a movie.

The website further states: "We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles.

"Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels. Together, let’s captivate the hearts and minds of teens and adults. This isn’t a contest. This isn’t a pitch for free ideas. We humbly submit this brief to you, Hollywood."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.