Today The Drum Recommends: Commended is highlighting Workbrands who refreshed Insight Consulting's brand identity and created their new website.
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.
Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.
It’s always a great feeling when a project we’ve been working on goes live, so we’re delighted to announce the launch of a refreshed brand identity and new website for our clients, Insight Consulting.
Insight were aware that their brand and website needed to portray their position as multi-sector experts in their field, not just the retail market. We worked with them to define their comprehensive service offering and articulate it more simply to their clients and prospects.
The reinvigorated website features a more intuitive user journey and interface, which better communicates Insight’s extensive experience within the realm of location and consumer analysis.
We also refreshed Insight’s visual identity, modernising the brand look and feel with an updated typeface, colour palette and imagery. Alongside the website, the new brand was rolled out across all of their marketing touchpoints.
Learn more about Workbrands here.