Advertising PR Stunts Rbs

RBS runs penguin enclosure PR stunt to publicise credit card freezing service


By John McCarthy | Media editor

November 16, 2018 | 3 min read

The Royal Bank of Scotland has installed frozen credit card sculptures in the penguin enclosure at Edinburgh Zoo to highlight that customers can now freeze unused cards.

RBS penguin

Edinburgh Zoo's penguin enclose sees PR stunt

On Friday 16 November, the localised PR stunt saw the zoo’s penguins treated to numerous ice card sculptures within their enclosure to inform guests about the bank's new mobile app features.

The PR stunt highlights that customers no longer need to cancel credit cards and can instead put a temporary freeze on them via the mobile app. The feature is thought to be particularly helpful if a customer has lost or misplaced a card but believe they may still find it, while at the same time ensuring fraud protection.

Martin Wise, Royal Bank of Scotland, head of short-term borrowing, said: “This new service gives customers even more control in managing their credit card. It will not only be more convenient for customers but will help reassure a card is safe and secure even when out of sight.”

Kelly Devine, head of card Issuing at Mastercard said: “We all lead such busy lives and it’s easy to sometimes mislay your card. That moment when you realise your card is missing is worrying, even if you know that it hasn’t been stolen. We wanted to help customers address those security fears and give more convenience, so we are helping Royal Bank deliver functionality that will resonate with customers.”

The partnership with the zoo will help support its king, gentoo and northern rockhopper penguins. Edinburgh Zoo was the world’s first zoo to breed king penguins.

Penguin credit card
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